Ben Harben - Associate Interactive Creative Director specializing in: Web Design, Flash, IA and PM

Elmer's Rebuilt

A basic site based on Elmer's new hardware packaging and pre-existing print ads used to detail their newest features through animation and exploration.

Role: Creative Direction (90%), Design (100%), Flash (100%)

Big Lots

As Big Lots' Interactive agency, we not only handle their ongoing day-to-day web maintenance and emails, but their site architecture and design as well.

Role: Creative Direction (100%), Design (50%), IA (80%)

Closeout Wonderland

Based on Big Lots' 2008 holiday TV spots, this site allows users to play several online games utilizing the ad's characters, products and environment.

Role: Creative Direction (100%), Design (60%), Flash (90%)

Merman

A non-traditional microsite based on Big Lots' TV spot. The site's intention was to spur curiosity and word of mouth. The following unsolicited radio mention indicates the site did just that.

Role: Creative Direction (100%), Design (90%), Flash (100%)

Mattress Maze

Based on Big Lots' TV spot, this microsite utilizes clips from the ad within a simple online game that educates users about overstock closeouts.

Role: Creative Direction (100%), Design (90%), Flash (100%)

North Pole

Based on the claymation characters in Big Lots' 2007 holiday TV spots, this microsite allows users to discover stories, games and other microsites that re-enforce Big Lots' ads.

Role: Creative Direction (100%), Design (80%), Flash (80%)

Bob Evans

A complex reskin made simple by integrating with traditional Creative, who are responsible for the brand and in-store materials of Bob Evans.

Role: Creative Direction (40%), Design (10%), IA (50%)

All-Star Value Team

An example of integrating traditional Creative with basic interactive techniques to enhance pre-existing print collateral in an entertaining online experience.

Role: Creative Direction (50%), Design (40%), PM (50%)

Colts Banking

Based on the TV campaign that utilizes in-house talent, Colts Banking makes ordering checks and debit cards fun.

Role: Creative Direction (20%), Design (20%), Flash (90%)

Look Up America

A non-traditional design based on the title of Armstrong's ceiling makeover contest, Look Up America.

Role: Creative Direction (100%), Design (100%), Flash (100%)

SBC Advertising

As difficult as it is to find time between client projects, we worked between jobs to update SBC Advertising's 3+ year old site.

Role: Creative Direction (90%), Design (75%)

CarolGram

SBC Advertising created custom carols for each of their clients and allowed users to create and send their own custom carols using this dynamically driven interactive holiday card.

Role: Creative Direction (100%), Design (90%), Flash (20%)

Ben Harben		Associate Interactive Creative Director

I’m an Associate Interactive Creative Services Director at SBC Advertising, a 120 employee retail advertising agency located in Columbus, Ohio. Before starting my 10-year career in Interactive, I studied and practiced illustration, fine art, graphic design and print design. My background has lead me to foster and fuel collaborative efforts between traditional Creative and Interactive Creative, as well as educate and inform Account Service and clients on Interactive capabilities. My career has lead me to help drive the creation of and refinement within Strategy, Information Architecture, and Technology disciplines. Aside from juggling these multiple hats, my passion resides in my core responsibilities of overseeing all Interactive Creative projects and managing a 4-member team of Web Designers, Flash Designers and User Interface Designers. At the end of the day, I’m proud to say I’m able to utilize my background, collaborate within a full-service agency and create on-brand digital initiatives with a talented team.			Let's talk (614) 271-8810 Flickr YouTube Twitter LinkedIn
Elmer's Rebuilt A basic site based on Elmer's new hardware packaging and pre-existing print ads used to detail their newest features through animation and exploration. Role: Creative Direction (90%), Design (100%), Flash (100%)	Big Lots As Big Lots' Interactive agency, we not only handle their ongoing day-to-day web maintenance and emails, but their site architecture and design as well. Role: Creative Direction (100%), Design (50%), IA (80%)	Closeout Wonderland Based on Big Lots' 2008 holiday TV spots, this site allows users to play several online games utilizing the ad's characters, products and environment. Role: Creative Direction (100%), Design (60%), Flash (90%)	Merman A non-traditional microsite based on Big Lots' TV spot. The site's intention was to spur curiosity and word of mouth. The following unsolicited radio mention indicates the site did just that. Role: Creative Direction (100%), Design (90%), Flash (100%)
Mattress Maze Based on Big Lots' TV spot, this microsite utilizes clips from the ad within a simple online game that educates users about overstock closeouts. Role: Creative Direction (100%), Design (90%), Flash (100%)	North Pole Based on the claymation characters in Big Lots' 2007 holiday TV spots, this microsite allows users to discover stories, games and other microsites that re-enforce Big Lots' ads. Role: Creative Direction (100%), Design (80%), Flash (80%)	Bob Evans A complex reskin made simple by integrating with traditional Creative, who are responsible for the brand and in-store materials of Bob Evans. Role: Creative Direction (40%), Design (10%), IA (50%)	All-Star Value Team An example of integrating traditional Creative with basic interactive techniques to enhance pre-existing print collateral in an entertaining online experience. Role: Creative Direction (50%), Design (40%), PM (50%)
Colts Banking Based on the TV campaign that utilizes in-house talent, Colts Banking makes ordering checks and debit cards fun. Role: Creative Direction (20%), Design (20%), Flash (90%)	Look Up America A non-traditional design based on the title of Armstrong's ceiling makeover contest, Look Up America. Role: Creative Direction (100%), Design (100%), Flash (100%)	SBC Advertising As difficult as it is to find time between client projects, we worked between jobs to update SBC Advertising's 3+ year old site. Role: Creative Direction (90%), Design (75%)	CarolGram SBC Advertising created custom carols for each of their clients and allowed users to create and send their own custom carols using this dynamically driven interactive holiday card. Role: Creative Direction (100%), Design (90%), Flash (20%)